Our Mission
We don't fund
faceless charities.
We fund real people.
A portion of every purchase supports real people and real causes. Meet some of the lives our collections are funding right now.
How we're different
One collection. One person. One fight.
It's personal
No anonymous pots. No vague causes. Every collection is dedicated to one named individual or family — and you know exactly who you're standing with before you buy.
It's relational
We meet the people we support. We share their stories. We update you as their journey unfolds — the surgeries, the breakthroughs, the recoveries.
It's transparent
Every fundraiser is public. Every total is verified. Every pound is traceable from your purchase to the recipient's account.
Radical Transparency
Every pound. Accounted for.
We publish the numbers because trust isn't claimed — it's shown.
7
Lives we're supporting
Right now, today
$270,797
Raised across our causes
Live total, updated weekly
100%
Public fundraisers
Every cause linked & verifiable
Monthly
Impact updates
Sent to every customer
Our Promise
From your wall
to their door.
01
Choose a story
Each collection is paired with one person whose story you can read in full before you buy.
02
We send the funds
A verified portion of every order is sent directly to that person's public fundraiser — no middlemen, no admin fees skimmed.
03
We show the receipts
Monthly impact emails show exactly how much was raised, transferred, and what it paid for.
The People We Stand With
Real names. Real faces. Real fights.
Click any story to see the full journey, fundraiser link, and live progress.
Monochrome
Zeve
A 10-year-old boy fighting high-grade osteosarcoma, a rare and aggressive form of bone cancer.
$17,337 raised of $45K
Aura
Florence (Flo) Moffat-Charles
A young woman fighting PSC and rare liver cancer, ineligible for an NHS transplant — seeking a living donor transplant abroad.
$124,990 raised of $200K
Echo
Jack
A young man fighting stage 4 bowel cancer, seeking pioneering intratumoural immunotherapy abroad.
$48,102 raised of $185K
Archetype
Nelson Crespo
A Chicago police officer of 20+ years recovering from a tragic shooting, facing limited mobility and intensive rehabilitation.
$28,252 raised of $35K
Couture
Caitlin
A young woman in critical condition battling severe Anorexia Nervosa, in urgent need of specialist inpatient care.
$7,095 raised of $20K
Modernist
Natasha Chikosha
A 24-year-old final-year medical student in Zimbabwe fighting ALK-negative Anaplastic Large Cell Lymphoma.
$6,861 raised of $12K
Verdant
James McPherson
A primary school teacher and firefighter fighting an aggressive stage 4 glioblastoma brain tumour.
$38,160 raised of $45K
"We don't just hang art on walls.
We hang hope — on someone's name."